Key Performance Indicators

Combined Ridership (unlinked trips)

Definition: Unlinked trips are the total numbers of passenger boardings on our bus, rail, and Mobility services.  Passengers are counted each time they board a MARTA vehicle. For example, a person’s journey from the Airport station to the final destination may require two unlinked trips - taking a train to a station and then transferring to a bus to complete the one-way travel. The unlinked trip definition of ridership is mandated by governmental and industry-wide data collection authorities for comparison among transit agencies.  The data are reported monthly and annually in terms of total unlinked trips and average trips by day type (weekday, Saturday, and Sunday).

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Performance (November 2017):

Combined Ridership for the month of November was 10.2 million unlinked passenger boardings, falling short of the forecast by 0.6 million, or 5.9%. The 2018 Fiscal Year-to-Date (months of July through November) Combined Ridership of 53.0 million unlinked trips fell short of the forecast by 2.4 million, or 4.5%.