- Transit Research Unit
- Transit Analysis Unit
- Service Monitoring
The Office of Research & Analysis (R&A) is comprised of the units of Transit Research, Transit Analysis, and Service Monitoring. The Office is responsible for conducting quantitative and qualitative studies on issues that affect all aspects of the transit experience. R&A also collects and analyzes passenger and revenue data to assess system service levels and performance.
Since 1985, captured system usage, customer demographics, and feedback, while tracking industry standards data for the evaluation of service delivery. Transit Research provides actionable information to assist in decision-making and effective stewardship of resources. The Quality of Service, System-wide Factors, and Breeze Fare Collection System studios provide continuous assessment of internal performance and external environmental factors, including customer feedback and service delivery levels. The unit also conducts a number of ad hoc studies to assess the impact of dynamic agents such as car ownership, high gas prices, and sensitivity to environmental concerns. Transit Research assists other MARTA departments in discerning best practices in the transit industry by conducting peer studies on various timely subjects.
Collects data and perform calculations on a monthly basis in support of mandated reporting to the Federal Transit Administration’s National Transit Database. The two main areas of concentration are: 1) statistics on the quantity of service that MARTA provides to its customers (miles and hours); and 2) statistics on the quantity of service consumed by MARTA’s patrons (unlinked trips and passenger miles). These statistics help determine MARTA’s federal funding, and support various performance measures required by the strategic plan. Transit Analysis also is tasked with analyzing historical data in order to forecast future MARTA passenger revenue and ridership for Budget purposes
The Service Monitoring Unit collects, analyzes and reports systemwide MARTA bus/rail ridership data, system parking, reciprocal and special events data. Service Monitoring utilizes output from Intelligent Transportation System technology. In addition to using automated systems such as UTA-APC, Trapeze ITS (AVL-APC), and Breeze (AFC) systems to evaluate and track route performance, service level ridership and On-Time Performance; Service Monitoring evaluates ridership and fare payment methods along with data parameters associated with the Breeze system. Service Monitoring analyzes, validates and reports MARTA NTD-Bus Mode reports, Title VI Assessments, On-Time Performance, Special Events activity, Reciprocal ridership, Rail line-load and load factor analysis, systemwide Parking (by tag registration) and conducts validation of AVL, APC and Breeze data.