Color System

MARTA has three primary colors that are just as distinctive as our logo. They have been our secondary identifier since 1974 and are a part of the personality of Atlanta. Ensure exact color reproduction by using the measurements below.

This color guide should be used primarily with design elements and illustrations. When possible, adjust photographs to similar color temperature.

Primary Colors

Pantone Process Blue
CMYK: 100/10/0/10
RGB: 0/140/204
Pantone 123
CMYK: 0/27/84/0
RGB: 255/179/0
Pantone Process 151
CMYK: 0/67/100/0
RGB: 255/117/0

Secondary Colors

Pantone Process 420c
CMYK: 0/27/84/0
RGB: 255/179/0
Pantone Process Black
CMYK: 0/0/0/100
RGB: 0/0/0

Extended Color Palette

The chart below shows the suggested extended color palette — varying in tone and temperature — to be used in design elements and illustrations.

MARTA Blue — Extended Colors
MARTA Yellow — Extended Colors