Branding Overview

MARTA is an integral part of the community, the economy, and the transportation system in the region, providing a meaningful mobility choice and an attractive alternative to the automobile for all residents and visitors to the area.

The MARTA brand is smart, warm & friendly, dependable and helpful. We believe everything we do graphically can directly or indirectly convey the flavor of our vision. Thus, close adherence to these instructions is essential. The following pages provide practical and accurate guidelines to facilitate this. Professional design guidance should be sought for any problems not covered.