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Metropolitan Atlanta Rapid Transit Authority

 

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BlueBullet ABOUT MARTA

tod

Transit Oriented Development

Transit oriented development, or “TOD”, means development that is vibrant, pedestrian-friendly, and genuinely integrated with transit. MARTA’s interest in TOD reflects three over-arching strategic goals:

  • To generate a return on MARTA’s transit investment—through enhanced passenger revenues, greater federal support, and, where applicable, development on MARTA property;
  • To generate greater transit ridership -  a natural consequence of clustering mixed-use development around stations and along corridors;
  • To promote a sustainable, affordable, and growing future for the people of Metro Atlanta.

MARTA plays multiple roles as it relates to TOD:

  • As a TOD sponsor for “joint development”—that is, for projects built on MARTA property or connected physically or functionally to MARTA stations;
  • As a TOD stakeholder, for any development that occurs within the “zone of influence” of our current or future stations—roughly a half-mile around metro or commuter rail stations and a quarter-mile around local streetcar and bus stops; and
  • As a TOD advocate, for sustainable land use decisions along all of Metro Atlanta’s transit corridors, whether undertaken by MARTA or by others, as our regional transit network expands into the future.

MARTA has adopted TOD Guidelines which provide a framework for designing and constructing successful TOD projects. The Guidelines are built around four foundational principles:

  1. Station-area development that is compact and dense relative to its surroundings. Compared to its surroundings, TOD seeks greater density for a simple reason—so that more people can live, work, shop, or go to school within walking distance of the station. In so doing, they not only generate revenue for MARTA and other transit providers; they also drive less, use less gasoline, and save money.
  2. A rich mix of land uses. TOD creates places where the clustering of uses allows people to do what they need and want to do—live, work, shop, obtain services, go to school, use the library, have fun—more conveniently. A lively mix of uses strengthens the link between transit and development, as station areas become “24/7” places where people use transit at night and on weekends. Combining transit origins like housing with transit destinations like jobs and schools allows the system to carry rush-hour commuters in both directions, functioning more cost-effectively by serving more riders with the same fleet.
  3. A great public realm. Transit-oriented development is pedestrian-oriented development, especially within the quarter-mile radius that most people will walk as part of a daily commute. In a TOD environment, a grid of small, navigable blocks has sidewalks throughout, with attractive amenities, lighting, way-finding and active uses at street-level. The streets, sidewalks, plazas, and stations are safe, active, and accessible.
  4. A new approach to parking. TOD does not mean “no cars”. Even with high transit utilization, many people will come and go by automobile and need a place to park. But a defining characteristic of TOD is that it requires less parking than similar development in non-transit locations. Parking is shared as much as possible, taking advantage of dove-tailing uses and reducing further the actual number of spaces provided. And that parking which is required is designed so as not to dominate the visual or pedestrian environment.


The Office of TOD and Real Estate 
  

The Office of TOD and Real Estate is currently responsible for administering and managing MARTA’s real estate, retail and concessions and transit oriented-joint development functions. The office is divided into three major areas; Real Estate, Retail Development and Concessions Planning and Transit-Oriented Development.

The Real Estate group is responsible for acquisition of real estate needed for transit projects, relocation services, establishment of just compensation, property management, property dispositions (sales and leases), transfers to public agencies, property identification and mapping, including the Real Estate Information System (REIS), right-of-way and survey functions, real estate appraisals and responding to real estate information requests from adjoining property owners. The real estate group is also responsible for the management and administration of ground leases related to joint development and other leases. Responsibilities include property management, billing and collection of rent, calculating rent escalations, negotiating renewal on short-term leases, monitoring of key ground lease dates, revenue projections, the review of financial statements and internal coordination with MARTA Finance Department, as well as working with MARTA Legal (Managing Attorney) on a variety of requirements/obligations associated with the lease portfolio.

Staff Contacts:

John H. Remillard, Manager of Real Estate
404-848-5213
jremillard@itsmarta.com 

Willie Walker, Senior Right of Way Specialist
404-848-5151
wjwalker@itsmarta.com 

 Greg Floyd, Senior Land Use Planner
404-848-5508
gfloyd@itsmarta.com 

Will Stinson, Lease and Finance Specialist
404-848-5792
wstinson@itsmarta.com 

The primary purpose of Retail Development and Concessions Planning group is to generate sustainable retail revenue streams in and around rail stations. This includes the development and implementation of a short and long term strategy for building the program from the ground-up with limited financial investment from the Authority. Responsibilities include writing RFPs, reviewing proposals, evaluating local and national travel retail trends, optimizing vending, food and beverage and specialty retail sales as well as understanding how the local economy impacts ridership and purchase decisions. Externally team members build relationships with local and national brands interested in partnering opportunities. The concessions team is also responsible for identifying national trends, market based pricing guidelines, marketing campaigns, merchandise/product mix, themes and the selection of concessionaire/vendor partners. The team determines which specific business models offer the best short and long term financial benefit to the Authority by evaluating concept/category proformas and return on investment.

Staff Contacts:

Denise Whitfield, Manager of Retail Development & Concessions
404-848-5326
dwhitfield@itsmarta.com 

The Transit Oriented Development group oversees MARTA’s transit oriented-joint development initiatives. This includes the identification of prospective properties to be offered for development, the preparation and evaluations of Requests for Qualifications and Proposals; marketing development opportunities; transaction analysis, negotiation and structuring; and development oversight. The TOD group actively participates in community-based charrettes, station area master planning efforts and coordination with local and regional stakeholders.

Staff Contacts:

Amanda Rhein, Senior Director of Transit Oriented Development
404-848-5357
arhein@itsmarta.com 

John Crocker, Director of Development & Regional Coordination
404-848-5292
jtcrocker@itsmarta.com 

Jason Ward, Manager of Joint Development
404-848-5418
jtward@itsmarta.com 

Marko Anderson, Data Analyst
404-848-5695
MAnderso@itsmarta.com 


Additional TOD Information

PDF Click here to access Policies for Implementing MARTA TOD Guidelines

Click here to access Atlanta Regional Commission's Transit Oriented Development Website


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